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  • Writer's pictureSarah Pope

Taking Advantage of FREE Advertising

When you have a framework, it's easy to plug your message into it over and over. When your brand has an overarching theme/palette/message...this is what builds trust and confidence in potential clients and creates a foundation for your business that stands the test of time. Building your brand is quite possibly the most important thing you can do as a small business who is looking to take advantage of the FREE marketing platform available to you through Instagram, Facebook, Tiktok, Snapchat and all the rest.

"Sarah Did an awesome job of assisting me with getting my social channels set up. Her explanations were clear, making everything easy to grasp. Plus, she was consistently accessible, always ready to provide guidance and answer questions. I highly recommend her services." ~Mary Betsellie, Midwife at Moon Garden Midwifery in Phoenix, AZ.

It was such an honor and a pleasure to work with Mary to fine-tune her branding. Through branding questions and discussions via marco polo and text we co-re-created and simplified her brand palette to make choosing imagery and graphics for her social media posts a breeze.

If you are a small business owner, it is imperative that you take advantage of the FREE advertising platforms. Back in the day, you always had to pay to advertise. Today, billions of people are on social media. You can even sell products directly on Instagram and Facebook and there is no required follower minimum to start selling via tagged products on Instagram.

More than 130 million users tap on an Instagram Shopping post each month — more foot traffic than a brick-and-mortar shop owner could dream of.

Have you Purchased a Product on Instagram?

  • Yes

  • No

A few stats to note:

  • 72% of millennials buy beauty products through Instagram

  • 87% of Generation Z use Instagram for holiday shopping

  • 44% of Instagram users are shopping weekly on the platform.

  • Instagram users are 70% more likely to buy products online than non-users.

If you are not marketing on digital platforms you are leaving money on the table period.

So let's stop overthinking it and get out of your own way. Learn my system for making content-creation effortless. Send me a message to get started.

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